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How to add lead/interest score into web personalization?

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How to add lead/interest score into web personalization?

I created the smart campaigns needed to set up interest scoring, but how do I incorporate this into Marketo's Web Personalization platform? I can add smart campaigns in Web Personalization, but I can't find a way on how to add the scored in there as well. Any thoughts?

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Champion Moderator

Re: How to add lead/interest score into web personalization?

Hi Felicia Escolin‌ are you looking to create a Web Personalization Segment using a lead score filter? You can enable the score field(s) for Web Personalization (Account Settings > Lead Database), then include it as a Lead Database filter when creating a Segment.

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Champion Moderator

Re: How to add lead/interest score into web personalization?

Hi Felicia Escolin‌ are you looking to create a Web Personalization Segment using a lead score filter? You can enable the score field(s) for Web Personalization (Account Settings > Lead Database), then include it as a Lead Database filter when creating a Segment.

pastedImage_1.png

pastedImage_2.png

View solution in original post