How to A/B Test with Nurture Campaigns (Program)

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How to A/B Test with Nurture Campaigns (Program)

Can someone provide a guide on how to set up a/b testing for nurture campaigns? Thanks!

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8 REPLIES 8
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Re: How to A/B Test with Nurture Campaigns (Program)

Hi Christine,

In engagement programs, you will need to use a champion/challenger A/B Test. The doc is here: Email Tests - Champion/Challenger - Marketo Docs - Product Docs

Please note that the email will remain in test mode (keep sending all test versions) until you come back and declare a winner.

-Greg

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Re: How to A/B Test with Nurture Campaigns (Program)

Thank you!

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Re: How to A/B Test with Nurture Campaigns (Program)

You are welcome.

Pl mark it as answered

-Greg

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Re: How to A/B Test with Nurture Campaigns (Program)

Thank you for this answer.  I set up a test nurture campaign with an A/B test email.  Enrolled 4 people in it and all four got the "Champion" Subject line.  Did I do something wrong?  Is it not every other email?

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Level 7 - Champion Alumni

Re: How to A/B Test with Nurture Campaigns (Program)

Chris - depends on how you set it up. What percentage did you set in the Champion Challenger setup for the ratio of Challenger to Champion? If you set it up as 50% to receive both challenger and champion then yes, you could expect it to do "every other email". If you set it up as 10%, you can expect that 1 email in 10 sent will be the challenger. In that scenario it'd be perfectly feasiable for the first 4 you sent to be sent the champion. So it all depends on the ratio you have set.

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Re: How to A/B Test with Nurture Campaigns (Program)

Thanks for the reply Veronica.  Turns out it was me.  I was using a campaign in the stream (because I wanted to do other things besides just send the email) but dug deeper into the Marketo Docs (actually read them all) and found that the Champion/Challenger tests will only work from Trigger campaigns not Batch Campaigns.

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Level 7 - Champion Alumni

Re: How to A/B Test with Nurture Campaigns (Program)

Yeeaaah, that'll do it.

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Anonymous
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Re: How to A/B Test with Nurture Campaigns (Program)

So glad you posted this -- I've been using batch campaigns in a nurture stream too, and couldn't figure out why all the champion/challenger reports were coming back one-sided. Dang it.