How often do you evaluate lead scoring?

Hank_Hansen
Level 4

Re: How often do you evaluate lead scoring?

Thanks Rachel - I'm interested in pulling aggregate web page visits by segments. For example, show all the web pages visited by clients 30 days prior to their purchase. I have to export page visits client-by-client from Marketo. Is there an easier way via Salesforce?

Rachel_Noble
Level 8

Re: How often do you evaluate lead scoring?

Interesting. If this is an ongoing report, it might actually work in Marketo with a Web Page Activity report. You could create a different report for each segment and dump it into a Google doc daily with Zapier (or by hand - you can have these emailed to yourself through a Marketo Report Subscription). If you're not already sending this data to SFDC, this would probably be a simpler option.

Hank_Hansen
Level 4

Re: How often do you evaluate lead scoring?

That's a good route to consider - thanks!