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How much are you on pace to spend on content curation/marketing this year?

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Anonymous
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How much are you on pace to spend on content curation/marketing this year?

We are in the very beginning stages of developing a content marketing strategy. I'm interested in getting a gauge on how #marketing_nation​ is investing in this category and what are some lessons you've learned?

Thanks!

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Anonymous
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Re: How much are you on pace to spend on content curation/marketing this year?

Larissa Postell

Marketo.com has some great info on Content Marketing. Here are some links

The Content Marketing Institute also has some good info.

This report that budget allocation is 50% on creation of content, 25% on distribution and 25% on promotion.

Here's some decent, but outdated data... but it should give you some things to think about..

Screen Shot 2015-06-17 at 11.53.10 AM.png

Hope this helps.

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Anonymous
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Re: How much are you on pace to spend on content curation/marketing this year?

Larissa Postell

Marketo.com has some great info on Content Marketing. Here are some links

The Content Marketing Institute also has some good info.

This report that budget allocation is 50% on creation of content, 25% on distribution and 25% on promotion.

Here's some decent, but outdated data... but it should give you some things to think about..

Screen Shot 2015-06-17 at 11.53.10 AM.png

Hope this helps.

View solution in original post