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How long can Marketo date back for tracking?

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How long can Marketo date back for tracking?

Hi Community!

I understand Marketo can tie the past digital activities to a certain email address once a lead clicks on the email sent through Marketo or fill out Marketo form.

Yet I am not sure how log can Marketo date back to as per records made while a lead is seen as an anonymous one.

Is it three month or a year? I should not be all the time since Munchkin code is embedded in websites?

Thanks in advance!

Tad

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Re: How long can Marketo date back for tracking?

Hi Hiroshi,

There are few things to consider here :

  • Tracking activities will be archived after 90 days on every lead (known or anonymous). But yet these activities can still be looked at if you select archives activiies in the activity log.
  • Anonymous leads that had no activity for more than 90 days will also be erased from the database. Most of the time, these are people who either have forgotten about you or (more likely ) have deleted their cookies.

So, if someone who has had regular activity on your web site (at least once very 90 days) for a year or more all of a sudden fills out a form, you will still reconcile all the activities with the know lead and be able to look into the archived activities as well.

-Greg

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Re: How long can Marketo date back for tracking?

Hi Hiroshi,

There are few things to consider here :

  • Tracking activities will be archived after 90 days on every lead (known or anonymous). But yet these activities can still be looked at if you select archives activiies in the activity log.
  • Anonymous leads that had no activity for more than 90 days will also be erased from the database. Most of the time, these are people who either have forgotten about you or (more likely ) have deleted their cookies.

So, if someone who has had regular activity on your web site (at least once very 90 days) for a year or more all of a sudden fills out a form, you will still reconcile all the activities with the know lead and be able to look into the archived activities as well.

-Greg

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Re: How long can Marketo date back for tracking?

Greg, Sanford,

Thank you for your advice.

Now it makes sense!

Tad

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Re: How long can Marketo date back for tracking?

Note the Munchkin cookie expires after 2 years of disuse. In rare cases this could cause confusion, so keep it in the back of your mind.