How is the Engagement score calculated? Missing scores?

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Anonymous
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How is the Engagement score calculated? Missing scores?

Hi everyone,

The Marketo documentation is not very helpful around explaining / troubleshooting the Engagement Score:

Understanding the Engagement Score - Marketo Docs - Product Docs

The Engagement Dashboard - Marketo Docs - Product Docs

Can anyone shed any light on how it's calculated?

In particular, is it omitted/not calculated if only one email is sent?  Is there a minimum number of emails that have to be sent for it to be calculated?

Thanks,

Katharine

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Level 7

Re: How is the Engagement score calculated? Missing scores?

Marketo says engagement score is made up of it's own algorithm, they say it's a mixture of opens/clicks and more, I assume documentation is limited about it as it's structure is part of their backend. For Engagement programs it takes 24 hours to populate, Email Sends should populate after run.

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Level 5

Re: How is the Engagement score calculated? Missing scores?

Hi Katharine Bierce​ - timely question for me - I'm leading a training session for my marketing team today around nurtures.

As for insight into how the score is calculated, I can't offer anything beyond what Frank mentioned. However, I use this ambiguity around the score as a segue into introducing marketers to other more relevant reports. The Engagement Stream Performance report in Analytics is a much better option to help evaluate your nurtures!