How does Marketo track Clicks to Opens ratio across different links in the same email?

Level 2

How does Marketo track Clicks to Opens ratio across different links in the same email?

First scenario:

1 banner image, 1 hyperlink-ed text, 1 button --> all going to the same URL.

Second scenario:

1 banner image, 1 hyperlink-ed text, 1 button --> all going to different URLs.

How would Marketo track the Clicks to Opens ratio in these two cases?

3 REPLIES 3

Re: How does Marketo track Clicks to Opens ratio across different links in the same email?

Hi Dylan,

Simply add a dummy URL parameter to your various CTA going to the same URL in case 1so that they can be differentiated. Otherwise, they will be combined in Marketo reporting.

For instance, https://my.marketodomain.com/mylandingpage.html?id=1 and https://my.marketodomain.com/mylandingpage.html?id=2

-Greg

Level 2

Re: How does Marketo track Clicks to Opens ratio across different links in the same email?

Hi Gregoire, thank you very much for your help.

Re: How does Marketo track Clicks to Opens ratio across different links in the same email?

You are welcome