How does Marketo decide which name record to select when multiple email addresses?

Highlighted

How does Marketo decide which name record to select when multiple email addresses?

When you upload as list into Marketo and an email is associated to 2 different people, how does Marketo decide which one it appends to? Both leads were already in Marketo database, entered in on same day 2 years ago. Email was addressed to Susan, but should have been Doug.

4 REPLIES 4
Level 3

Re: How does Marketo decide which name record to select when multiple email addresses?

Marketo Support has always told me that the most recently updated record will be selected. I have never really bought this explanation, but I've heard it many, many times.

Highlighted

Re: How does Marketo decide which name record to select when multiple email addresses?

Thanks Eric, I have heard that as well. Does recently "updated record mean" something occured on their activity log?

Highlighted
Level 3

Re: How does Marketo decide which name record to select when multiple email addresses?

Not necessarily. I believe it goes by the Last Modified field. New info my sync without an entry on the activity log.

Highlighted
Level 10 - Champion Alumni

Re: How does Marketo decide which name record to select when multiple email addresses?