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How does A/B Test Group for landing pages actually work?

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How does A/B Test Group for landing pages actually work?

My team is interested in optimizing our landing page conversion. To do that we will need to set up an A/B test group for the landing page. We have set that up and we realize that is all we have to do.

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With that, how does the testing actually work?


Here is how I think it works (but I am not sure):

Since there is only one URL but two test page. The URL will automatically switch the content between landing page A and landing page B, each time a different visitor visits the URL.

Example (chronologically):

1) Visitor 1 - Landing Page A

2) Visitor 2 - Landing Page B

3) Visitor 3 - Landing Page A

4) Visitor 4 - Landing Page B

5) Visitor 5 - Landing Page A

(and it continues until we stop the test by disapproving the losing test..)

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Level 5

Re: How does A/B Test Group for landing pages actually work?

Comparison of two or more pages is done that are shown randomly to the visitors with the goal of discovering which page has more conversions. ( Form fill outs)

I hope this is what you are looking to know about testing the landing pages.

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4 REPLIES 4
Level 10 - Champion Alumni

Re: How does A/B Test Group for landing pages actually work?

right.

what's your question?

Remember, you need to approve both sub pages AND the Group to go live.

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Re: How does A/B Test Group for landing pages actually work?

What happens after the page goes live? How is the test being conducted from the visitor’s perspective?

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Level 5

Re: How does A/B Test Group for landing pages actually work?

Comparison of two or more pages is done that are shown randomly to the visitors with the goal of discovering which page has more conversions. ( Form fill outs)

I hope this is what you are looking to know about testing the landing pages.

View solution in original post

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Re: How does A/B Test Group for landing pages actually work?

I suppose this should do it. I will probably jump into it and see how it works out. Thanks!