How do you track promoting a webinar on multiple channels in sfdc?

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Level 7 - Champion Alumni

How do you track promoting a webinar on multiple channels in sfdc?

If we promote one webinar through paid ads, email blast, on our site, and social, what is the best way to report on this is sfdc?

No advanced reporting tools in this case, just Marketo and Salesforce.com.

Thanks!

4 REPLIES 4
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Level 10 - Champion Alumni

Re: How do you track promoting a webinar on multiple channels in sfdc?

there are several offer-channel methods posted here or on my site.

SFDC Campaign: Offer Name [Webinar]

Child SFDC Campaign: Channel Name

you will need a method to tag the URLs, etc. It's outlined on Marketing Attribution Setup Checklist - Marketing Rockstar Guides

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Level 7 - Champion Alumni

Re: How do you track promoting a webinar on multiple channels in sfdc?

The way I always deal with this is that the paid ad, social, etc is the lead source, and the webinar is the acquisition program. If you keep those concepts separate it becomes possible to see how many people "acquired" by the webinar came from different lead sources.

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Level 7 - Champion Alumni

Re: How do you track promoting a webinar on multiple channels in sfdc?

ah yes, thanks guys, these will work

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Re: How do you track promoting a webinar on multiple channels in sfdc?

Did you try using different tags/statuses according to the channel?

Ronen Wasserman