How do you track MQL's?

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Anonymous
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How do you track MQL's?

We have been tracking MQL's using change in prospect stage, but amended this method due to Marketo's data archive process. So I wanted to pose this question to the community: How are you tracking MQL's? What's the best way?

Our old method:
Analytics Report - Track leads created in all time, grouped by created date. Smart list includes only leads whose Prospect Stage was changed to MQL from a value other than MQL in the past month.

The above data is archived (for the most part) after 90 days so we lose a lot of historical data.

New method:
I created a new field called "Most Recent MQL Date." When a lead goes through the Create MQL lead routing campaign, this field is set to {{system.date}}

Analytics report - Track leads created in all time, grouped by Most Recent MQL date.

This has only been running a few months, so historical data is lost.

Curious if anyone is running an alternative tracking method!
3 REPLIES 3
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Anonymous
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Re: How do you track MQL's?

We do something very similar to your new method. We have a "MQL Threshold Crossed" field, and that gets updated with {{system.Date}} when the MQL campaign runs. We've been using this method for the past 6 months, and it works well for us. There was a painful period while we were switching over in which we had to find workarounds to pull the data (things like "score changed from less than MQL to more than MQL").
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Re: How do you track MQL's?

This is a very hold thread but can you explain how you did the following:

"workarounds to pull the data (things like "score changed from less than MQL to more than MQL")."

How did you calculate when score changed for a group of leads?

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Anonymous
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Re: How do you track MQL's?

I don't think there is a way to systematically capture something like "tell me all the times when score changed from less than MQL to more than MQL."

Instead I focus on any of the field you may be updating when the score hits MQL. Maybe you're changing the Lead Status, or checking the MQL checkbox - or in some other way capturing the event. That's where I would look for the date information.