How do we create a lead funnel report in marketo?

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Anonymous
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How do we create a lead funnel report in marketo?

Hi All

Below is the requirement for the report :

1.To understand the lead flow [ Inquiry > Engaged > MQL > SAL ] etc.

2.Average time (days) taken for a lead to move from one stage to another stage.

We are looking this report in funnel format.

Thanks

Prithvi

4 REPLIES 4
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Level 10 - Champion Alumni

Re: How do we create a lead funnel report in marketo?

You need RCE/RCM.

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Level 2

Re: How do we create a lead funnel report in marketo?

Is there a way to do so without RCE?

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Level 6 - Champion Alumni

Re: How do we create a lead funnel report in marketo?

Emily Miller as a starting point, check out the Success Path Analyzer

RCE will get you a lot more information though! 

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Level 6 - Champion Alumni

Re: How do we create a lead funnel report in marketo?

If you have a lifecycle set up, you can kind of get at this data with the Success Path Analyzer. But Josh is right - to get the full impact of these metrics you need RCE.