How do I set up a personalized url / purl?

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How do I set up a personalized url / purl?

I have enabled personalized urls in my Admin > Landing Page settings and on the langing page I am trying to set up with personalized urls. When I'm testing the landing page, there is no personalized url. What is the trick to setting up the url so it will appear as "info.smg.com/C-store/john-smith"??

I tried to edit my url settings on the landing page and add a token in the url builder, but it wouldn't let me save with the {{ }}characters. What am I missing?

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12 REPLIES 12
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Level 10 - Community Moderator

Re: How do I set up a personalized url / purl?

pURLs don't need to be set up manually. 

When you enable pURLs for an LP, that means that you automatically can append a lead's Marketo Unique Code or Marketo Unique Name to it.

       http://​example.com/lpname/x8fj3j

       http://​example.com/lpname/ChelseaStinnett1

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Re: How do I set up a personalized url / purl?

Is there a way to choose between the unique code or unique name? Do you know why when we send a test email that links to the landing page, the landing page does not have a unique url? It seems like I'm missing a step because it's not working.

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Level 10 - Community Moderator

Re: How do I set up a personalized url / purl?

You can choose either one. It's basically a matter of whether you want something obscure like the Code, or something that kind-of looks like the person's name, like the Name.

But I think maybe you're confused about why you'd use pURLs?  If you're sending emails, links are already automatically mkt_tok-enized specifically for the recipient.  pURLs are primarily for out-of-band communication like direct mail (you can use them in Marketo emails but you're just making more work).

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Re: How do I set up a personalized url / purl?

Yes, it's very possible that I'm confused

We are sending an email to a targeted list, who are already cookied, and the email will link to a landing page that will have a personalized url. I have enabled the personalized url, but it didn't give me the option to choose between name or code, and when I'm testing the landing page, the personalized url is not present.

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Level 10 - Community Moderator

Re: How do I set up a personalized url / purl?

But why personalize the URL? If they're already cookied (which technically you can't know, since they might be on a new device, but let's assume it's largely accurate) or if they receive a standard Marketo tracked link, your page will know who they are.

Again, confusingly, a Personalized URL™ in Marketo isn't the only kind of "personalized URL" you can send (though it is the only kind you can manually create and use in print media, for example). I wish the name were different.  When I first started using Marketo the naming threw me for a loop.

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Re: How do I set up a personalized url / purl?

We want to personalize the URL because we want to create a personalized experience for an ABM campaign. We also want to use the personalized url in print media later on in the campaign. It would be great if it would populate in the search bar when they opened the landing page AND it worked when they typed it in from their print mail. Is there a way to do both? I'm guessing the marketo personalized url means when they type in their personalized landing page, the main landing page opens up?

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Level 10 - Champion Alumni

Re: How do I set up a personalized url / purl?

Agree with Sandy here - there's really no benefit (and in fact adds unneeded complexity) when using PURLs in email.  Especially since you don't normally display the actual URL within the email - and instead use actionable keywords for the call-to-action (e.g., "Download the whitepaper"). 

For tactics/channels like Direct Mail - where you need to "stamp" a simple URL on the collateral so that the user can easily access the LP (and ultimately have a unique/personalized experience (if they're previously cookied users)) - have you followed the steps here: Export a List with Personalized URLs - Marketo Docs - Product Docs

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Level 10 - Community Moderator

Re: How do I set up a personalized url / purl?

Agree with Sandy here - there's really no benefit (and in fact adds unneeded complexity) when using PURLs in email. Especially since you don't normally display the actual URL within the email - and instead use actionable keywords for the call-to-action (e.g., "Download the whitepaper").

- and when the URL is click-tracked, the original URL isn't shown at all!

Chelsea, you can append {{Lead.Marketo Unique Code}} to the pathname of the URL as required for a pURL, but take it from Dan and me, this will only add confusion. If leads copy the URL from the email, they're still copying the tracked URL @ your branding domain.

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Re: How do I set up a personalized url / purl?

Can you only export a list of people who have already come to a Marketo landing page. I want to create personalized URL's for a mail campaign. We do not use Marketo forms or Landing pages yet?  However most if not all have opened an email that has been sent from Marketo.

I tried to export it but I am not getting the Include Personalized URL option.

I hope that makes sense.