I have used Litmus (https://litmus.com/) to test how my emails look in different clients - web, mobile, Gmail, Outlook, Yahoo etc.
Does Marketo have a feature like this or not?
I'm trying to decide if I'm missing something about Marketo or if using Litmus will be easier even if Marketo has this feature for final design checks on emails.
Marketo doesn't have that feature built in natively, but it has multiple partners that specialize in all this with Marketo integrations. There are also external companies that don't integrate but also do it well, with prices ranging anywhere from free to 6 figures annually depending on the features you select.
Thanks Andy! What are your favorite external tools? In the free to $$$ range (hundreds, not 6 figures)?
In that price range I've worked with Litmus and Emailonacid before, both of which I like. Emailonacid is the cheaper option of the two.
ReturnPath is also very good but also costs a lot more, typically in the 5 figure range.
also used both. Like everyone else is saying, both are great, but I found Litmus to be a little easier to use and share with others for review. It's a little more premium, but yeah... Definitely not going to break a corporate budget in most cases.
Exactly. At this point, email testing and deliverability testing has become so commoditized it's really all up to you in terms of what UX and secondary feature sets you prefer and how much you're willing to pay for them.
I'm using Email on Acid ($45 version) and it's meeting all my testing needs so far and has a good interface.
For those of you using EOA, could you provide a high level summary of how you use it in your Marketo email workflow? Do you just use it for testing email client rendering after you have created an email or are there other aspects you use? If you use their email templates, do you bring those into Marketo? Or maybe you do everything in EOA - design & test in their builder and bring the final code into Marketo?