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How can I implement Google Tag Manager (GTM) into Marketo landing pages?

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Anonymous
Not applicable
‎07-30-2017 07:24 PM
‎07-30-2017 07:24 PM

How can I implement Google Tag Manager (GTM) into Marketo landing pages?

Hi there! Just wanting to ask what the best process is for implementing GTM code into my Marketo landing pages? I assume this would be just like any standard implementation (e.g. place the code at the top of the <body> tags within the landing page template (Guided landing pages)).

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SanfordWhiteman
Level 10 - Community Moderator
Level 10 - Community Moderator
‎07-30-2017 08:02 PM
‎07-30-2017 08:02 PM

Re: How can I implement Google Tag Manager (GTM) into Marketo landing pages?

Yes, if it's a global script, you'd hard-code it in the template.

If there's a need for some kind of conditional include, you can use a mktoBoolean.

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SanfordWhiteman
Level 10 - Community Moderator
Level 10 - Community Moderator
‎07-30-2017 08:02 PM
‎07-30-2017 08:02 PM

Re: How can I implement Google Tag Manager (GTM) into Marketo landing pages?

Yes, if it's a global script, you'd hard-code it in the template.

If there's a need for some kind of conditional include, you can use a mktoBoolean.

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Josh_Hill13
Level 10 - Champion Alumni
Level 10 - Champion Alumni
‎07-31-2017 08:59 AM
‎07-31-2017 08:59 AM

Re: How can I implement Google Tag Manager (GTM) into Marketo landing pages?

There are also several tips on the Forums and in previous Summits to use Folder Tokens to place the script across all/some pages and then update it more easily if desired.

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tmahoneyUSAC
Level 1
2 weeks ago
2 weeks ago

Re: How can I implement Google Tag Manager (GTM) into Marketo landing pages?

Will this cascade back to the pages that are already set up using that template, or will it just affect new landing pages moving forward?

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SanfordWhiteman
Level 10 - Community Moderator
Level 10 - Community Moderator
2 weeks ago
2 weeks ago

Re: How can I implement Google Tag Manager (GTM) into Marketo landing pages?

As long as you reapprove those LPs, they'll use the stuff in the new template.

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Anonymous
Not applicable
‎07-31-2017 06:40 PM
‎07-31-2017 06:40 PM

Re: How can I implement Google Tag Manager (GTM) into Marketo landing pages?

I create snippets for all my GTM Tags as sometimes we need to leave the GTM tag off.

I then add them using a Marketo variable to the global template in the head.

<div class="mktoSnippet" mktoName="Add Google Tag Manager Code" id="GTM"></div>

I also place a "No Script version just under the <Body> tag

<div class="mktoSnippet" mktoName="Add Google Tag Manager Code No Script" id="GTM_NoScript"></div>

It works for us but you need to remember to add the Snippet on each page build.

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SanfordWhiteman
Level 10 - Community Moderator
Level 10 - Community Moderator
‎07-31-2017 06:54 PM
‎07-31-2017 06:54 PM

Re: How can I implement Google Tag Manager (GTM) into Marketo landing pages?

Clearer to use a boolean, no? (Unless you have multiple GTM "on" options.)

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