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How can I get a Marketo form like this?

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How can I get a Marketo form like this?

So I just stumbled upon this landing page and loved the Marketo form embedded on it: The World’s 50 Most  Influential CMOs 2017 - Sprinklr

There are a couple of things I like about it:

  • The Company name field auto populates (from LinkedIn?) - So cool!
    Screen Shot 2017-06-29 at 22.11.19.png
  • The form validates the email address field to only accept business email addresses. How can I do that?
    Screen Shot 2017-06-29 at 22.11.10.png
  • Once you fill in the form and submit, you get logged in as a user automatically (progressive profiling? see screenshot)
    Screen Shot 2017-06-29 at 22.12.00.png

How can I get as close as possible to this form?

We use Drupal as our main CMS and Unbounce/Marketo for some landing pages.

Cheers

Bhanu Chawla

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Re: How can I get a Marketo form like this?

What you want to do with regards to checking the field values like business address will require using the Marketo Javascript API http://developers.marketo.com/javascript-api/forms/ 

For the customised greetings, you can do this from the form edit area.  There is a section called "If known Visitor, show:" Set this to custom html and then add your message.   An example would be "Welcome back {{lead.FirstName}},  If you're interested in more information why not schedule a call with one of our team."

Screen Shot 2017-06-30 at 00.14.29.png

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7 REPLIES 7
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Re: How can I get a Marketo form like this?

What you want to do with regards to checking the field values like business address will require using the Marketo Javascript API http://developers.marketo.com/javascript-api/forms/ 

For the customised greetings, you can do this from the form edit area.  There is a section called "If known Visitor, show:" Set this to custom html and then add your message.   An example would be "Welcome back {{lead.FirstName}},  If you're interested in more information why not schedule a call with one of our team."

Screen Shot 2017-06-30 at 00.14.29.png

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Level 1

Re: How can I get a Marketo form like this?

Great. Thanks for that. How about the auto-populate functionality for the "Company Name" field?

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Re: How can I get a Marketo form like this?

Bhanu Chawla​ also dont forget to include the {{form.NotYou:default=Not you?}} tag after your statement.

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Level 1

Re: How can I get a Marketo form like this?

Awesome! Thanks for that, Gerard. How about the auto-populate functionality for the "Company Name" field?

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Level 10 - Community Moderator

Re: How can I get a Marketo form like this?

It uses Clearbit, as you can see in Dev Tools Network tab.

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Re: How can I get a Marketo form like this?

Just adding to Sanford Whiteman​ said.  Clearbit is a third party company that can help identify companies and give you extra good quality data on your leads. I've added a few links that you might want to explore including other companies.

https://clearbit.com/reveal

https://clearbit.com/marketo

https://www.act-on.com/pricing/

https://www.canddi.com/

Thanks,

Gerard

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Level 10 - Community Moderator

Re: How can I get a Marketo form like this?

The "business email" validation JS they're using is here. But it has a pretty blatant bug: it does a case-sensitive match, so you can enter bhanu@Gmail.com and pass validation. There's better code here if you search the Community.