How can I a/b test two version of creative?

Anonymous
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How can I a/b test two version of creative?

I would like to A/B test two different emails to the same defined target audience. How can I set this test up?

Thanks!

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Re: How can I a/b test two version of creative?

Hi Diane, Marketo recommends champion/challenger tests for emails that are used frequently, but I also find that they're one of the easiest ways to set up an A/B test. If you check out this guide, you can learn more about these tests.

If you don't want to do the champion challenger test, you can also take a look at this article.

Sorry not to break it down a little more, but they're both multi-step processes, and the Marketo guides are pretty good at describing what you need to do.