How are industries classified in RTP?

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How are industries classified in RTP?

I'm curious to know exactly how Marketo knows what industry a visitor to our website is.  What criteria is this based on?  I'm getting questioned by management of how it actually works within Marketo and can't seem to find any explanation, is it by reverse IP? What's the process for updating to newly found companies that fit into an industry? How often does it run?

3 REPLIES 3
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Level 10 - Champion Alumni

Re: How are industries classified in RTP?

It is based on reverse IP lookup.

There was a thread the other day on how this part of the system worked, but I don't think anyone has the details posted here yet.

Kenny Elkington​ ?

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Marketo Employee

Re: How are industries classified in RTP?

Yes, it is a reverse IP lookup.

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Re: How are industries classified in RTP?

Great Thank you both!