How Best to Track Links on a LP

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How Best to Track Links on a LP

I know Marketo doesn't currently provide the capability to track link clicks on a landing page, but wondering how other organizations have helped remedy this. We have a big ABM initiative launching shortly that will have a Marketo LP with various links we'll need to track.

I understand I can use the "Click Links on Webpage" filter to build a smart list but I want ensure we're able to track each individual link and its performance.

Has anyone else run into this issue or solved for?

Thanks in advance,

Jenny Howe

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Level 10 - Community Moderator

Re: How Best to Track Links on a LP

I know Marketo doesn't currently provide the capability to track link clicks on a landing page

Sure it does.

What you seem to mean is

     Marketo doesn't offer the id attribute of the <a> tag as a constraint for Clicks Link on Webpage activities.

This is true.

But the question is, why do you need to use the id attribute to distinguish links?  The typical way to distinguish links is via source-tagging, i.e. using utm_* parameters or equivalent query params in the source link, so both the original Clicks Link and the destination Visits Web Page include the navigation path.