We are having quite the issue tracking PPC traffic. Marketo Support has explained that apparently UTM parameters are not tracking past the original landing page, and that custom code would be required if we want to track conversions on deeper pages.
I find it extremely hard to believe that there aren't customers who are tracking PPC with UTM parameters successfully, without custom code.
Has anyone had this same problem, or have any thoughts on how we might remedy it?
Note: we use hidden fields to capture the source, medium, and campaign parameters.
Thanks so much in advance!
We use UTM parameters for attribution tracking for VisIQ. In all of my tests the tracking works through the entire customer journey on our site. but, your developers should be able to help