Has anyone used consultants for segmenting your database more efficiently?

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Anonymous
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Has anyone used consultants for segmenting your database more efficiently?

Curious to see if any other Marketo users have used consultants to improve database segmentation. Does anyone have any recommendations?

Any advice is greatly appreciated!

2 REPLIES 2
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Anonymous
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Re: Has anyone used consultants for segmenting your database more efficiently?

Hi Jodi - Yes!  My database was a disaster.  I first organized my data, then I segmentized.  I now have 8 persona's that I work with.  Grazziti out of India did a great job in doing this and developing my entire Marketo platform - on a global basis.  They are super knowledgeable, quick and tell me when I need to put time into something...other than that, they manage everything.  Very helpful and professional.  Marketo & Salesforce Community Consultants | Grazitti Interactive

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Anonymous
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Re: Has anyone used consultants for segmenting your database more efficiently?

Hi Jodi,

Due to GDPR (you will need to assess whether it impacts you and your database or not), we have started segmenting our database based on:

- GDPR impacted

- Not GDPR impacted

We have also started segmenting our GDPR impacted further into the 6 Lawful Basis to contact someone:

- Consent for specific purposes

- Contractual necessity

- Controller's legitimate interest

- Controllers bound by legal obligation

- Protect vital interetss

- Public interest, official duty

From those above, both GDPR impacted and not GDPR impacted, we segment them further into the personas/industry/product-service range we are targeting.

Hope this helps you!