Has anyone successfully merged their subdomain for LPs to their parent domain for SEO purposes?

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Anonymous
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Has anyone successfully merged their subdomain for LPs to their parent domain for SEO purposes?

Hi all,

Like many of you, we run all of our demand generation pages through Marketo and we are losing potential SEO value by doing so.

Has anyone successfully done something like a reverse proxy pass or something similar to retain their value for SEO?

Let me know what you think!

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Level 10 - Champion Alumni

Re: Has anyone successfully merged their subdomain for LPs to their parent domain for SEO purposes?

If it's that important, you can use form embed to move pages to your main site.

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Anonymous
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Re: Has anyone successfully merged their subdomain for LPs to their parent domain for SEO purposes?

Hey Josh,

We've done this in the past, but we lose the ability to use progressive profiling, as well as auto-fill, etc.

This could be a good interim option (and run PPC pages through MKTO non-indexed) until we figure it out.

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Level 10 - Community Moderator

Re: Has anyone successfully merged their subdomain for LPs to their parent domain for SEO purposes?

We've done this in the past, but we lose the ability to use progressive profiling, as well as auto-fill, etc.

ProgPro and AutoFill both work on embedded forms.  It's only PreFill that does not. Common misconception/misnomer.

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Level 5

Re: Has anyone successfully merged their subdomain for LPs to their parent domain for SEO purposes?

Even the pre-fill can be implemented. We have done more than few website integration for Wordpress, Drupal, Sitecore with Marketo,     where we can have the form pre-filled along with progressive profiling if someone wants to embed a Marketo form OR use a standard CMS form.

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Level 10 - Community Moderator

Re: Has anyone successfully merged their subdomain for LPs to their parent domain for SEO purposes?

And I'm sure every one of them has a DoS vulnerability.

The question has never been whether it can be done, it's whether it can be done in a way befitting an enterprise environment.

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Level 10 - Community Moderator

Re: Has anyone successfully merged their subdomain for LPs to their parent domain for SEO purposes?

Done it for a couple of brands, both with IIS ARR and with Amazon CloudFront, though for technical reasons rather than SEO.

You have to be very careful with caching, as Marketo LPs may be totally dynamic (though their subsidiary assets are usually not, and your main site may be considered publicly cacheable). If you're already familiar with how reverse proxies work, you shouldn't have any problem.

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Anonymous
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Re: Has anyone successfully merged their subdomain for LPs to their parent domain for SEO purposes?

So I have no clue on where to look/start looking.

Do you have any documentation for some of the work you did? About how many hours did it take to do? Workload?

Let me know what you think.

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Level 10 - Community Moderator

Re: Has anyone successfully merged their subdomain for LPs to their parent domain for SEO purposes?

Do you have any documentation for some of the work you did? About how many hours did it take to do? Workload?

ARR is complex on-premises software, so let's leave that one alone unless you happen to be running IIS 7.5+ (and have access to administer it).

With CloudFront, which has a far smaller set of features, it's largely a matter of adding a new CF Origin for your Marketo LPs pointing to Marketo, then adding a new CF Behavior that says, for example, "Pathnames that start with /pages should go to the Marketo LP Origin."

But understand that if you are using CloudFront (or any similar CDN setup) in order to have your corporate website and your LPs appear under the same hostname, you must also have your corporate website running via the CDN.  There's no way around this: your www.example.com hostname can only be served from in one place/service, and all users must enter your site through the same entry point in order to see the pages under one roof.

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Level 5 - Champion Alumni

Re: Has anyone successfully merged their subdomain for LPs to their parent domain for SEO purposes?

When at Summit I inquired about this as well. If you are using Google analytics on your website to track SEO you can grab the same code and put it on your Marketo Landing Pages to sync the two together. This way you can have multiple landing pages and still get SEO scores.