Has anyone effectively integrated Optimizely into his/her Marketo instance?

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Anonymous
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Has anyone effectively integrated Optimizely into his/her Marketo instance?

Hello,

I'm writing because we want to leverage Optimizely for A/B and Multi-Variate testing on our Marketo instance.

I'm wondering if anybody can share some best practices surrounding this integration.

For example, we don't want to have to create assets both in Marketo and also in this Optimizely environment.

I imagine we don't want to incorporate the JS snippet at the page level but rather our template levels

Any pros and cons with this integration would be much appreciated. Screenshots also are encouraged. Thanks!

Integrating Optimizely with Marketo – Optimizely Support

All the best,

Andrew

4 REPLIES 4
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Level 10 - Champion Alumni

Re: Has anyone effectively integrated Optimizely into his/her Marketo instance?

I have not, however, Optimizely should be able to provide some of these practices. Also check out previous Marketo Summit slides as I bet someone has an example of this.'

Isn't optimizely all about not having to manually create new pages?

Anonymous
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Re: Has anyone effectively integrated Optimizely into his/her Marketo instance?

Hey there Andrew. How was the implementation? We're just now starting to look at using the integration. We use Optimizely & Marketo - just not together so far. Any tips from your experience?

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Anonymous
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Re: Has anyone effectively integrated Optimizely into his/her Marketo instance?

I second that, how was the integration?

Currently looking at integrating in our instance, what are some of the pros and cons once they were integrated? Any limitations?

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Anonymous
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Re: Has anyone effectively integrated Optimizely into his/her Marketo instance?

and does it have to be a marketo native landing page?