Hard Bounces

Anonymous
Not applicable

Hard Bounces

Has anyone had an issue where emails are being marked as a hard bounce yet the person responds to the message anyways (thus it really isn't a hard bounce)?

I'm trying to figure out if servers are 'saying' they are rejecting mailings coming from Marketo's systems when in fact they are not.
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7 REPLIES 7
Anonymous
Not applicable

Re: Hard Bounces

Alexandra,

couple of options here. There is a team at Marketo that reviews the hard bounces carefully and you may want to reach out to support and see if they can provide a deeper analysis on why the system is stating hard bounce when it is really being delivered. 

In addition, Servers can sometimes interpret bounces differently, meaning a soft bounce on one server may be classified as a hard bounce on another.

Hope this helps. 

Bobby Sharma
bobby@growthfusion.com
650.200.8594

 

Josh_Hill13
Level 10 - Champion Alumni

Re: Hard Bounces

Can you take a look at the Hard Bounce Reason code? That might give you a clue. Sometimes emails are hard bounced as spam, but could in fact have been viewed via Postini or something like that. There might hae been a server error at that time.
Elizabeth_Bonin
Level 3

Re: Hard Bounces

Hi Josh,

We are having this issue happen as well. Emails are being marked as a bounce with a 550 reason and not being delivered however our Sales team is saying they are able to deliver via outlook. Do you know why this might be?

Re: Hard Bounces

What do you see under "Email suspend cause" detail on a lead? Its most probable spam filter.

Elizabeth_Bonin
Level 3

Re: Hard Bounces

Email and Marketing suspended is not checked off.

Re: Hard Bounces

So you don't see anything similar like in this example?

Screen Shot 2017-12-07 at 19.17.48.png

Elizabeth_Bonin
Level 3

Re: Hard Bounces

No they aren't suspended all I see in the activity was bounced then marked invalid at a later date because of a campaign we have running. The record is not marked suspended. I'm just wondering why they were only attempted delivery once and not again after the bounce.