Groove + Marketo Integration

[Andreia_Norsa]

Hi all, does anyone has integrated Groove with Marketo? Any recommendation on integrators or a Marketo's functionality to integrate it?

[Amy_Goldfine]

Hi Andreia, what's your use case for integrating Groove with Marketo? Typically sales email tools like Groove integrate with your CRM.

[Andreia_Norsa]

Hi @Amy_Goldfine thanks for your reply. 

I would like to merge both email communications (Marketo & Groove) as well as link Groove activities with our Lead Scoring module in Marketo. Does that make sense?

Thanks.

Andreia

[maddie_vararu_n]

Hi there,

I am currently working on a use case where I will be sending a mock BDR (Business Development Representative) email as part of a nurture stream. In this email, I want to perform an A/B test between a Marketo form and a "book a meeting" link from Groove.

For this test, I plan to use custom conversion tracking for most forms filled or meetings booked. However, since Groove is not integrated with Marketo, I can only see forms that were filled out and not meetings that were booked using the link.

Using clicks on the link will not provide accurate comparison data, so I am looking for a better way to track who actually booked a meeting using the Groove link. Do you have any suggestions on how I can approach this?

Thank you.

[SanfordWhiteman]

Does Groove have an API that can send outbound webhook notifications when something is booked? (Sorry, never used Groove myself.)