Gravity Forms Plugin not creating new leads in Marketo

Matt_Cucuzza1
Level 2

Gravity Forms Plugin not creating new leads in Marketo

Hi Everyone,

Our web team is implementing a gravity form on a wordpress site, and we are connecting it to Marketo through the Campaign is Requested flow step with Web Service API as the campaign. form submissions for existing leads are working just fine, exactly as intended. If we enter a brand new email address, it will not create a new person in Marketo.

It appears we are having the same issue as this individual: Topic: New Lead not syncing « WordPress.org Forums

Does anyone know if there is a fix for this? Thanks!

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SanfordWhiteman
Level 10 - Community Moderator

Re: Gravity Forms Plugin not creating new leads in Marketo

Campaign is Requested flow step with Web Service API as the campaign. form submissions for existing leads are working just fine

The REST Request Campaign doesn't create new leads. So if this is their sole integration method it cannot work the way you expect a form to work, period.

I'd junk their whole plugin (it's not maintained anyway) and submit the Gravity Form using the Marketo Forms (not REST) API. This will allow you to get true Filled Out Form activities, associate Munchkin sessions with leads, free you from the DoS vulnerability that any REST-based form creates, and remove all mysteries as to what is happening with the back-end code.