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Google Analytics Set Up

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Anonymous
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Google Analytics Set Up

We are tracking site activity via Google Analytics, but I'm unclear on how this is set up.

When I look at the source code for our pages, our GA account number (ex: UA-XXXXXX-X) is not present, and we are not using a tag management solution, so the code isn't hidden in a tag. I don't see any evidence of Google Analytics code on the site, yet data is flowing into GA...

Is there a place within the Marketo admin interface where we enter our GA account number, and Marketo is facilitating the tracking of data into GA?

Thanks!

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Conor_Fitzpatri
Level 6

Re: Google Analytics Set Up

Hi Allie,

I'd take a look at this excellent article by Courtney Grimes​:

Integrating Google Analytics with Marketo

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4 REPLIES 4
Jenn_DiMaria2
Level 10

Re: Google Analytics Set Up

Are you viewing the source code within the landing page template editor, or directly from the live page?

My first thought is the code has been entered into a token that's populating the landing pages, which wouldn't show in the landing page editor.

Josh_Hill13
Level 10 - Champion Alumni

Re: Google Analytics Set Up

No, you must take the GA script and add to the LP Template in the HEAD area or use Custom HTML drop box for a regular page.

It is best to use the Template method to ensure all LPs are tracked.

Conor_Fitzpatri
Level 6

Re: Google Analytics Set Up

Hi Allie,

I'd take a look at this excellent article by Courtney Grimes​:

Integrating Google Analytics with Marketo

Anonymous
Not applicable

Re: Google Analytics Set Up

great article Conor!