Google Analytics: Remove "login" visits? How does Marketo do it?

Anonymous
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Google Analytics: Remove "login" visits? How does Marketo do it?

Not related to Marketo 100% but I am curious if anyone can define steps for us to, in google analytics, filter out those people who (similarly to Marketo.com) - visit our site just to login to our portal. Any suggestions or best practices?
4 REPLIES 4
Anonymous
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Re: Google Analytics: Remove "login" visits? How does Marketo do it?

Are you trying to filter out login visits or all people who login? Not exactly the same thing, but could you create a cookie when you login and then use that to not execute the GA Javascript when it is present. That at least solves the latter case.
Anonymous
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Re: Google Analytics: Remove "login" visits? How does Marketo do it?

So the "login" link redirects to a portal without GA tracking script on it. All people who click on this login are to be excluded....it isn't a client portal, it is a portal for managing a part of our business which isn't related to clients.

Basically, if you come to our site and click LOGIN you are ruining my reports 😉
Anonymous
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Re: Google Analytics: Remove "login" visits? How does Marketo do it?

Do you have any details regarding the cookie you mention above?
Anonymous
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Re: Google Analytics: Remove "login" visits? How does Marketo do it?

Just a theoretical approach-

It would be a bunch of custom Javascript.