Google Analytics Not Excluding mkt_tok URL Query Parameters - Help!

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Google Analytics Not Excluding mkt_tok URL Query Parameters - Help!

Hello hello,

We've been dealing with this for a while and have not found the solution so hopefully someone in this amazing community can help!

Even though I have added mkt_tok to the Exclude URL Query Parameters list in Google Analytics, the Marketo Token still passes on, making it look like 1 page is actually hundreds (see screenshots).

Any idea why this might be and how I can remedy it? I am aware any remedy is likely only from the fix onward and not retrospective - that would be great!

Screen Shot 2018-12-04 at 11.09.08 AM.png

Screen Shot 2018-12-04 at 11.09.22 AM.png

3 REPLIES 3
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Re: Google Analytics Not Excluding mkt_tok URL Query Parameters - Help!

Hi Yoav Guttman You need to separate query parameters by a comma (mkt_tok, a). More info here about how to strip query parameters in GA. If it still doesn't work, you can achieve this with Filters. Let me know if it fixes your issue.

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Re: Google Analytics Not Excluding mkt_tok URL Query Parameters - Help!

Thank you Sabuhi Yahyayev​! Follow up question - the link you shared - is that suggesting I can remove the URL parameters from links historically?  or only moving forward?

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Re: Google Analytics Not Excluding mkt_tok URL Query Parameters - Help!

Google Analytics filters do not apply historically. They only apply to data gathered after the filter is added.