We've been dealing with this for a while and have not found the solution so hopefully someone in this amazing community can help!
Even though I have added mkt_tok to the Exclude URL Query Parameters list in Google Analytics, the Marketo Token still passes on, making it look like 1 page is actually hundreds (see screenshots).
Any idea why this might be and how I can remedy it? I am aware any remedy is likely only from the fix onward and not retrospective - that would be great!
Thank you Sabuhi Yahyayev! Follow up question - the link you shared - is that suggesting I can remove the URL parameters from links historically? or only moving forward?
Google Analytics filters do not apply historically. They only apply to data gathered after the filter is added.