Hi,
Would anyone know how to setup event tracking that shows in Google Analytics for Marketo forms? We have set up Marketo forms on landing pages and integrated into our website, but don't have the ability to track these conversions through Google Analytics. The event tracking we have at the moment looks at soft conversions (pdf downloads etc) but i'd like to get to the stage where the Marketo form fillouts match the Google Analytic Goal conversions.
Reasoning: I'd like to get to a point where i can work out the cost per conversion from our digital spend. We spent $1000 on Paid Search and that resulted in 10 Marketo hard conversions (form fillouts).
Any help here would be great. I suspect custom coding or event tracking on the Marketo forms is probably needed...?
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