Google Adwords & Marketo Form Tracking

Highlighted
Anonymous
Not applicable

Google Adwords & Marketo Form Tracking

Hey everyone –

Was hoping someone would be able to offer some insight into the best way to track conversions from GA in Marketo. I'm seeing reporting discrepancies between what is being reported in GA vs. Marketo. For example, I'm seeing 24 conversions (form fills) for a particular form last month in Google Analytics, but when I try to track it with a UTM code & form fill trigger in Marketo I'm not seeing those conversions.

In the program I'm running I have two filters for the SmartList:

Filter 1: Visited Web Page: is any, Querystring: contains (the specific UTM), Date of Activity: time frame (last month)

Filter 2: Form Name: is (3 specific forms I'm trying to track)

Am I missing something in my filtering criteria? I thought UTMs would be the best way to track but now I'm not so sure.

Thanks for your help!

2 REPLIES 2
Highlighted
Level 10 - Community Moderator

Re: Google Adwords & Marketo Form Tracking

GA is not capable of accurately tracking successful Marketo form fills automatically. It will false-positive on any interaction with the submit button, regardless of whether the form validates. That's not the same as a submission.

To reflect successful Marketo form fills in GA, you must use the Marketo Forms JS API to call GA on success (onSuccess listener). There are numerous threads about this if you search.

Highlighted
Anonymous
Not applicable

Re: Google Adwords & Marketo Form Tracking

Ah - makes sense. Thanks for the clarity!