Good documentation to train Marketers to have "Marketo mind"

Good documentation to train Marketers to have "Marketo mind"

Hi all,

I'm on a mission to convert our traditional marketers to equip with "Marketo mind" - means they should be thinking about lead nurturing instead of one-time email batch, and lead generation than putting up pretty web banners. Is there a good resource of documentation that I can refer to? I bet some Marketo superstars must have put together something way before I received this request. Anything you can think of will be appreciated. Thanks!

2 REPLIES 2

Re: Good documentation to train Marketers to have "Marketo mind"

Hi there,

The amazing Jessica Kao​ has put together a great post collating a number of great resources on getting started with Marketo. It's focused on newbies and has a lot of intro or 101 content that's suitable for those who come from a non-digital background.

Check it out: Marketo Newbie Resources

Level 2

Re: Good documentation to train Marketers to have "Marketo mind"

Hi Huihsing Kiang

Highly agree with Josh, also Pendo has a new service called "Via" which allows you to add real-time guides for new users in the Marketo platform along with reporting on how each account is being used.