GoToWebinar Recurring Events and Marketo Integration

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GoToWebinar Recurring Events and Marketo Integration

Has anyone found a way to set up a single Marketo Webinar program that can intelligently handle a recurring event? So far I have had to clone my webinar program for each upcoming recurrence, change the GTW event the program is synced to, and manually update the Marketo form used on our site with the form associated with the event. I've hit dead ends whenever I ask GTW about this.

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Re: GoToWebinar Recurring Events and Marketo Integration

Hi Hank,

Unfortunately, this is one of the known limitation of Marketo native integration with webinars: it's 1 Marketo program for 1 webinar session.

There is not much to be done around it.

In this situation, we usually have an umbrella program that manages registrations with a picklist or radio button for the visitors to choose their session. This umbrella program is not linked to the webinar platform. Then, when someone registers, the umbrella program adds the person to one of the "session" programs that are linked to the webinar platform.

-Greg