GoTo Webinar collecting payments + Marketo Integration

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GoTo Webinar collecting payments + Marketo Integration

Hello,

Can anyone help me understand how the GoTo Webinar + Marketo integration works in respect to it's payment processing? I have come to understand that GoTo Webinar can "collect payment" (using Stripe) when people register for a webinar, but:

1. How does that information translate over to Marketo? (ie. Do people come in as "registered" or a different status?)

2. Are there any other creative ways to use this information in Marketo Webinar programs? (ie. More so perhaps how it would translate into Salesforce if one has that integration set up too?)

1 REPLY 1
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Level 6

Re: GoTo Webinar collecting payments + Marketo Integration

I'm not familiar with this particular integration, but is it possible to sign up for the webinar and not pay? If not, then yes, they should be "registered" status, right?

 

I'm guessing Stripe purchase data goes into Salesforce, not Marketo - then you can sync it up.