Global Nurturing Initiative

[Anonymous]

We need to roll out a big lead nurturing initiative globally and I was wondering if anyone has ppt or any document to share, which covers things to consider when launch a global lead nurturing program for various regions across the globe.
It will save me lot of time.

Thanks a lot!
Rani

[Anonymous]

I don't have a document to share but we have used the "Marketo Program Library" within Marketing Activities to import sample programs. This has been incredibly helpful as we were able to mimic these sample programs. You can read more about it at the link provided below. Hope this helps!

https://community.marketo.com/MarketoArticle?id=kA050000000L7xv&src=comm#2

Best,
David

[Michelle_Tizian]

Hi Rani,

Support directed me to this page yesterday.  It's really helpful for program nurture, setting up various campaigns within a program.  Understanding how the traffic cop works when you're running different campaigns.  It first goes into the RCA, but if youi're not setting or tracking that up, I'd skip to the nurture programs. https://community.marketo.com/MarketoArticle?id=kA050000000Kytv&src=comm