I am building out the structure for Global MOPs versus Regional MOPs/Marketing teams ie what global marketing operations does versus regional teams. I'd love to hear what others are currently doing and best practices if any.
This depends on the size and structure of the org...and the size and structure of your MAP.
What do you envision the MOP team doing at each level? Some thoughts:
I personally find that you need to be careful with the Regional concept and that these are trained operations people, not marketers who are given this access.
Thanks for your reply! As of right now, I am the sole Global MOPs person and there are no regional MOPs people. This may change in the future but this is currently how it is structured today. I am just curious as to what other teams are doing.