Our sales team is switching from geo-targeting to ABM and I was wondering if you could all share your tips/success stories for the best ways to get started on mean start up budget.
We already have RTP (but I don't think ABM features are enabled), testing ReachForce now, and we use Marketo forms on our website pages.
Also, this ebook might help you too http://www.marketo.com/ebooks/account-based-marketing/
below are a couple of relevant customer stories leveraging ABM, the first one is quite new:
I can also hook you up with other customer like SpiceWorks doing great with ABM.
Were also working on a Lean ABM Ebook coming out soon - so stay tuned.