Getting started with Account-Based Marketing

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Anonymous
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Getting started with Account-Based Marketing

Hi all,

Our sales team is switching from geo-targeting to ABM and I was wondering if you could all share your tips/success stories for the best ways to get started on mean start up budget.

We already have RTP (but I don't think ABM features are enabled), testing ReachForce now, and we use Marketo forms on our website pages.

Thanks!

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Anonymous
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Re: Getting started with Account-Based Marketing

Masha Finkelstein​ I moved your post to Products and Support

Also, this ebook might help you too http://www.marketo.com/ebooks/account-based-marketing/

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Anonymous
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Re: Getting started with Account-Based Marketing

Thanks, Scott! I've seen that ebook... Was hoping to hear personal successes from all

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Anonymous
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Re: Getting started with Account-Based Marketing

Here are some old threads related to it:

Account Based Score - Best Way to Create?

RTP - Account Based Marketing...How to use it?

Josh Hill​  and John Mattos

Do you have any success stories about Account Based Marketing you can share with Masha Finkelstein

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Anonymous
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Re: Getting started with Account-Based Marketing

Hi Masha,

below are a couple of relevant customer stories leveraging ABM, the first one is quite new:

SchoolDude – Marketo.com

Tufin – Marketo.com

I can also hook you up with other customer like SpiceWorks doing great with ABM.

Were also working on a Lean ABM Ebook coming out soon - so stay tuned.

Mike Telem