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GDPR - What are you doing to prepare?

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Stacy_Nawrocki1
Level 1

Re: GDPR - What are you doing to prepare?

Me too.  We are behind in these preparations and it's nearly upon us.

Dan_Stevens_
Level 10 - Champion Alumni

Re: GDPR - What are you doing to prepare?

I'd have to think GDPR will impact a large percentage of Marketo's customers given how many of us operate in the global economy (even if we don't have physical locations outside of the US (we have 23, btw).  I think this survey proves it thus far:

Brittany_Stover
Level 5 - Champion Alumni

Re: GDPR - What are you doing to prepare?

I think come May a LOT of companies are going to be having an OH NO moment!

Jack_Yusko1
Level 1

Re: GDPR - What are you doing to prepare?

Hi everyone, hope you’re all doing well. I’m with the Privacy team here at Marketo and we are hard at work implementing a comprehensive GDPR compliance program, leveraging resources from across the organization to ensure that Marketo is GDPR compliant and that all Marketo customers have the tools they need to bring their Marketo instances into compliance with all relevant GDPR provisions. While I wish that I could connect with each of you individually, with 5,000+ customers I would quickly run out of time to actually implement our compliance initiatives!

Our GDPR website is currently in the publishing process and we expect it to go live within the next week or two. We are also putting together guidance on consent (including a number of common scenarios involving obtaining, documenting, and maintaining consent) and the accountability principle (including information on audit trail, activity log, and role-based permissions). If you’d like more information on the compliance initiatives we’re implementing in our organization, ask your CSM for our GDPR summary document.

Our Sr. Direct of Product Marketing in EMEA wrote the following blog post that I hope you’ll find interesting:

https://blog.marketo.com/2017/06/gdpr-opportunity-play-win-engagement-economy.html

Here’s a how-to guide on implementing a preference center:

https://nation.marketo.com/blogs/marketowhisperer/2015/11/23/build-an-email-preference-or-email-subs...

While the GDPR may seem daunting, it is a great opportunity to put ourselves in the data subject’s shoes and position ourselves as leaders in the engagement economy.

Thank you,

Jack Yusko

Anonymous
Not applicable

Re: GDPR - What are you doing to prepare?

Is there any updates on the Marketo GDPR website you are publishing?

Also i can see Marketo is talking about DNT functionality being already in place however that would disable the tracking not enable the tracking when people are agreeing to be tracked which is GDPR requirement. My understanding of it is to have a tracking switch on by default and only when people are opting in we can enable the tracking.

Moreover, as it was discussed on other discussion chain opt out parameter on the landing page only works for v152 however our version is 151.



Also disabling function of the Munchkin tracking code on the website is one thing what its your view on the Marketo landing pages, and how we could possible place pop up window on them?  is there any functionality which can erase tracking from the activity log?

I would much appreciate your thoughts.

Gabby

SanfordWhiteman
Level 10 - Community Moderator

Re: GDPR - What are you doing to prepare?

See my answers on your other thread GDPR - how to disable munchkin code from Marketo Landing pages

Also disabling function of the Munchkin tracking code on the website is one thing what its your view on the Marketo landing pages, and how we could possible place pop up window on them?

Same way you would place a modal on any page -- Marketo templates can load the same JS you're using on your corporate site.

is there any functionality which can erase tracking from the activity log?

No, you cannot erase actions from the Activity Log.

Of course, if you only have one action logged; it was a still-anonymous session (so you would not even see it at the Marketo person level); and you never add any additional other actions, that may not reach the level of "tracking."

After all, it's not as if Marketo's webserver (or your corporate webserver) will not write a line to its HTTP logfile for that same single hit. Stitching multiple hits together via cookie- or URL-based session information is what commonly constitutes tracking an end-user. Your legal team will make the final call, but they often (or nearly always) have no comprehension of the difference between standard logging and tracking.

Anonymous
Not applicable

Re: GDPR - What are you doing to prepare?

Thank you Sanford Whiteman​. That leaves me with a question if there is a way to have a munchkin switched of by default and enabling munchkin as and when people opt in to being tracked ?

Regards

Gabby

SanfordWhiteman
Level 10 - Community Moderator

Re: GDPR - What are you doing to prepare?

Let's switch this to your other thread GDPR - how to disable munchkin code from Marketo Landing pages​. Working on old threads ends up being bad for future searches (and only the OP can mark one answer as Correct).

(Also, you don't really have to @ me as I'm always checking the Community!)

Simone_Vincent
Level 1

Re: GDPR - What are you doing to prepare?

We need to collect/monitor/audit etc permissions for other non-digital channels that aren't pushed via Marketo. What systems are you integrating with to support this additional level of permissioning?

Anonymous
Not applicable

Re: GDPR - What are you doing to prepare?

Hi Simone,

There are website compliance software solutions that can present the website visitor with the choice to allow or block cookies by type. For example, they scan your website on a regular basis and present the visitor with an update list of cookies. They inform the visitor what the cookie does and allows them to both give and withdraw consent. As long as they give consent to your Marketo tracking cookie - you can use that.

I am implementing this one: GDPR website compliance software solution - IT Trust

Best of luck!

Mihaela B