GDPR Cookies and Marketo Tracking

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Level 2

GDPR Cookies and Marketo Tracking

Hi everyone,

Due to GDPR requirement, we are asked to update our cookie policy, and a contact can choose to unsubscribe so our website will no longer track his activity based on IP.

My question is when a contact chooses not to allow us to track his IP, does it mean in Marketo that we no longer track his activity history with us?

What do you guys do with this scenario?

Thank you very much.

Suzy

3 REPLIES 3
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Re: GDPR Cookies and Marketo Tracking

Hi Suzy,

There is nothing automated here. If you put some Cookie Opt-In logic on your web site and /or landing pages, you need to modify the munchkin code to comply with the visitor's choice.

And indeed, once there is no munchkin cookie on the visitors browser, you will not have any web activities in the activity log.

-Greg

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Level 2

Re: GDPR Cookies and Marketo Tracking

Hi Gregoire, thank you very much!

Does a negative cookie choice disable the munchkin code?

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Re: GDPR Cookies and Marketo Tracking

Does a negative cookie choice disable the munchkin code?

Not automatically. It takes some Javascript development.

-Greg