Forward to a Friend Unsubscribe

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Anonymous
Not applicable

Forward to a Friend Unsubscribe

Our organization does not allow us to store leads who have not explicitly opted in. If an internal AE forwards an email to a contact that is not in our database, we cannot house it in Marketo. Out of the box, Marketo sets new leads that receive a forwarded email as unsubscribe. If we delete them from Marketo for compliance, and they fill out a registration form, will they come into the system as unsubscribed due to durable unsubscribe? What are some work-arounds? If we have a campaign that reverts the unsubscribe to "false" and then delete them, will this solve the issue? Any and all suggestions welcomed! Thanks!

2 REPLIES 2
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Level 10 - Community Moderator

Re: Forward to a Friend Unsubscribe

The Unsubscribe state is remembered even if the lead is deleted, but that doesn't mean the state is not *modifiable* in Flows. If you reacquire the lead through a method that lets you set Unsubscribed=false in good faith, just do that.

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Level 10 - Champion Alumni

Re: Forward to a Friend Unsubscribe

Yes, that should work.

Yes, they would be on durable unsubscribe.