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Form Pre-Populated through Email

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Anonymous
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Form Pre-Populated through Email

Hi Guys,

Does anyone has the same scenario as me?

there is a email has a hyperlink to my sign-up page which have a form on it.

if i am a receiver for this email, it's mean to i am a lead for database, then my information like firstname, lastname,emailaddress would be prefill to that form.

i use JQuery to get the value from URL:

Example:
http://info.marketo.com/test.html?FirstName={{lead.First Name:default=edit me}}&LastName={{lead.Last Name:default=edit me}}&Company={{company.Company Name:default=edit me}}&Email={{lead.Email Address:default=edit me}}

But i happend to a problem, if customer's first name like "Ben Rose", the copy of text version email will only make the link before Rose to linked, i lose the rest one, how can i figure it out?

I have no any idea at all.


Thanks,
Rose



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Anonymous
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Re: Form Pre-Populated through Email

Hi Rose,

We use pURLs (personalized URLs) for this in Marketo.
This enables to pre-fill forms even though the lead doesn't have a cookie yet.
e.g. great when you import a list with suspects.

1. Go to your landing page and enable the pURL.
2. In your email update the URL and add the token for a lead's Marketo Unique Code behind the URL.
    This will render each email differently.
     http://community.marketo.com/MarketoArticle?id=kA050000000L9DACA0
3. Go to your form in design studio and pre-populate the form with tokens (e.g. {{lead.First Name}}).

Please let me know if you have any questions.

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11 REPLIES 11
Anonymous
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Re: Form Pre-Populated through Email

Is the form on a landing page?
Anonymous
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Re: Form Pre-Populated through Email

Hi Rose,

We use pURLs (personalized URLs) for this in Marketo.
This enables to pre-fill forms even though the lead doesn't have a cookie yet.
e.g. great when you import a list with suspects.

1. Go to your landing page and enable the pURL.
2. In your email update the URL and add the token for a lead's Marketo Unique Code behind the URL.
    This will render each email differently.
     http://community.marketo.com/MarketoArticle?id=kA050000000L9DACA0
3. Go to your form in design studio and pre-populate the form with tokens (e.g. {{lead.First Name}}).

Please let me know if you have any questions.

Anonymous
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Re: Form Pre-Populated through Email

Hi Diederik,

You do me a big favor, thanks a lot.

thanks,
Rose
Anonymous
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Re: Form Pre-Populated through Email

Hi Diederik,

Could you please tell me in step3, where can i change the pre-polulated token in form?

Thanks,
Rose
Anonymous
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Re: Form Pre-Populated through Email

If you click on a field on the left, a dialog opens on the right.

0EM50000000R0jY.jpg
Anonymous
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Re: Form Pre-Populated through Email

I am using the new Form Editor that is under Marketing Activities in Marketo (it seem to be more user friendly). However, when I create a form, and I set the default value to be  {{lead.First Name}}, I see exactly that:

0EM50000000S5gh.jpg

The form is on our own website. It has the Marketo tracking code, but probably is not considered a Marketo landing page.

Any insight is appreciated.

Patrick

Anonymous
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Re: Form Pre-Populated through Email

Hi Patrick, I noticed with Forms2.0 it doesn't pre-populate when the form is used on a non-marketo landing page (e.g. with the embed code). The only way would be an iFrame if you want it to be pre-populated.
Anonymous
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Re: Form Pre-Populated through Email

Hoi Diederik,

I don't understand. iFrame what? 

TIA

Patrick
Anonymous
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Re: Form Pre-Populated through Email

https://community.marketo.com/MarketoResource?id=kA650000000GuJJCA0