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Force an email to overrull other emails in a nurturing program

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Anonymous
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Force an email to overrull other emails in a nurturing program

Hi

We have today 6 different nurturing programs, depending on where you are in our customer journey. In the different streams, we have created a lot of content to be send out each week. But sometimes we have a big news that we want all our leads in our nurturing flows to receive. Is it possible to add an email to our nurturing programs there overrull all the existing content for only 1 send-out?

Kasper

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Re: Force an email to overrull other emails in a nurturing program

Hi Kasper Londal​,

If you add content to the top of the stream then it will send to everyone in the next pass. If you click on the cog beside the email in the stream you will beable to limit its availability. You could then set that to cover the period you need to send the email and then it will expire.

Edit Availability of Stream Content - Marketo Docs - Product Documentation

Screen Shot 2018-12-03 at 10.56.39.png

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Re: Force an email to overrull other emails in a nurturing program

Hi Kasper Londal​,

If you add content to the top of the stream then it will send to everyone in the next pass. If you click on the cog beside the email in the stream you will beable to limit its availability. You could then set that to cover the period you need to send the email and then it will expire.

Edit Availability of Stream Content - Marketo Docs - Product Documentation

Screen Shot 2018-12-03 at 10.56.39.png

View solution in original post

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Anonymous
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Re: Force an email to overrull other emails in a nurturing program

Thanks Gerard. And will this also work if a lead has already received email 1 and 2 in the stream? So by adding the email to the top, a lead will always get that one next time because the system always take the content from the top, even if a lead is 2 emails down in the stream?

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Re: Force an email to overrull other emails in a nurturing program

Correct. The content is read from the top down. If you add it to the top of the stream then everyone will get sent it in the next cast no matter where they are.

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Anonymous
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Re: Force an email to overrull other emails in a nurturing program

Thanks a lot!