SOLVED

Fixing typos in email addresses

Go to solution
Highlighted
Level 2

Fixing typos in email addresses

Is there a way to use a Smart Campaign to fix typos in email addresses?

My company just started using Marketo, and many of our email addresses have typos (sample@yaho.com, sample @ yahoo.com, sample@@yahoo.com, etc.). Is there a way we can automate the correction of these?

Tags (1)
1 ACCEPTED SOLUTION

Accepted Solutions
Highlighted

Re: Fixing typos in email addresses

Hi Sarah,

No you can't do that with smart campaigns because those can only modify the entire field, not just a part of it.

You'll want to check out external tools that are available such as Informatica​ or any other data enrichment service.

View solution in original post

5 REPLIES 5
Highlighted

Re: Fixing typos in email addresses

Hi Sarah,

No you can't do that with smart campaigns because those can only modify the entire field, not just a part of it.

You'll want to check out external tools that are available such as Informatica​ or any other data enrichment service.

View solution in original post

Highlighted
Level 2

Re: Fixing typos in email addresses

Thanks so much! I figured as much, but thought I would ask!

Highlighted
Anonymous
Not applicable

Re: Fixing typos in email addresses

Hi Sarah,

How big is this issue? How many leads approximately?

There can be automated solutions that can be developed..

Rajesh

Highlighted
Level 2

Re: Fixing typos in email addresses

Hi Rajesh,

We're still in the process of integrating our CRM with Marketo, so I'm not entirely sure. Maybe around 5,000? Maybe more?

Highlighted
Anonymous
Not applicable

Re: Fixing typos in email addresses

I see. Can these records be fixed in the CRM itself, before they come into Marketo?

If not, I can help you create an automated way in Marketo. Please feel free to reach out at Rajesh@BrightAspects.com

Rajesh