Is there a way by which I could identify, the particular keyword a lead used and ended up filling any marketo form on my website during the session?
For example if a lead, searched for 'cats' and filled 'Form A' on my website and if another lead searched for 'dogs' and filled Form B, it will be helpful to see what keyword led the lead to fill a form and also to identify which keywords drive more leads to a given form?
Does anyone of you do this currently? Any recommendations
You can do this in a variety of ways:
Am I missing anything here? This is something that I have been looking to resolve and would love to get thoughts from experts on this.
Obtaining the keywords from an organic search have become more difficult - if not impossible - over the past couple of years. Here are some good articles that provides more info: