Fill out Company field with Inferred Company value

[Anonymous]

Hello! 

we have created a 2-step registration and for the first form (not using progressive profiling) we need to ask just a few things, yet we need to create a lead in SFDC and therefore I need to put value from inferred company into company field. Any idea how I can do that? The reason why I need it badly is that a certain per cent will never complete the second part of registration and having a lead just with an email and no additional information is not an option. 

Thanks!

[Anonymous]

Hi Anton,

You could create a simple data management style smart camapign and use tokens in Marketo to do this.
Smart List - Trigger : Fills out form (Spcify the name of your form)
Flow : Change Data value, chose the Company field as the attribute and use the token for inferred company as new value : {{lead.Inferred Company}}