It looks so easy I COULD CRY! I've been putting off re-working our nuture flows since this was announced at the user summit and now I'm frantically trying to clear a day (or maybe just an hour?) so I can dive in and call it DONE!
Our nurturing currently revolves around reaching out to prospects that are mid-funnel (based on their actions like requesting a demo) and pushing them towards other high-value content. We'll keep this but be able to better manage it so some poor soul who expresses interest in multiple products today is no longer hit with 3 or 4 emails this time tomorrow.
We'll also launch some higher funnel nurturing for "cold" leads that show no activity for 90 days with the hopes of reactivitating them.
Definitely looking forward to simplifying and cleaning up a lot of overthought chaos!