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Facebook Lead Ads Integration

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Nina_Gonzalez1
Level 3

Facebook Lead Ads Integration

Any ideas for how to distinguish various Facebook Ads in Marketo. How do you pass along Campaign Name, section, asset, etc from Facebook ad to Marketo?

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Grégoire_Miche2
Level 10

Re: Facebook Lead Ads Integration

Hi Nina,

Create an idea and post the link here, we will vote

-Greg

View solution in original post

9 REPLIES 9
Grégoire_Miche2
Level 10

Re: Facebook Lead Ads Integration

Hi Nina,

My understanding is that you will have to use specific Marketo fields.

-Greg

Nina_Gonzalez1
Level 3

Re: Facebook Lead Ads Integration

Yes, that makes sense. We do that for all of our other campaigns. But

how do we get Facebook to pass that data to us?

Emilia_Chioncel
Level 2

Re: Facebook Lead Ads Integration

Hi Nina,

If Facebook is setup as a Service in your LaunchPoint section, you will be able to:

- match the Facebook form fields in Facebook with the fields in Marketo

Facebook-Service.png

- see the list of Facebook forms in "Fills out Facebook Lead Ads Form" and chose the one(s) you want to use as trigger in your smart campaigns:

Facebook.png

Hope it helps.

Best,

Emilia

Nina_Gonzalez1
Level 3

Re: Facebook Lead Ads Integration

Yes, that does help. And I learned the Facebook is not passing along

hidden fields at this time, so there really is no way to store campaign

information with Facebook leads. Hopefully this feature will be added in

the future.

Grégoire_Miche2
Level 10

Re: Facebook Lead Ads Integration

Hi Nina,

Create an idea and post the link here, we will vote

-Greg

View solution in original post

Nina_Gonzalez1
Level 3

Re: Facebook Lead Ads Integration

Great idea. Here you go.

Grégoire_Miche2
Level 10

Re: Facebook Lead Ads Integration

Voted

Emilia_Chioncel
Level 2

Re: Facebook Lead Ads Integration

Hi Nina,

What you can do for now is to have 1 Facebook form for each asset and to assign the campaign membership and all other information through Marketo.

Smart List would be:

Facebook.png

Flow will contain:

flow.png

Emilia

Nina_Gonzalez1
Level 3

Re: Facebook Lead Ads Integration

Yes, good idea. We've been thinking about this approach, but we have so

many campaigns that we are considering using Marketing Landing Pages for

all.

Thanks for your help.

Nina