FT vs. MT attribution

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Anonymous
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FT vs. MT attribution

I have a few questions about FT attribution.

1. Does a program with FT attribution get the full oppty amount or is it split with others (MT or FT) on the opp?

2. If a program has FT attribution on an opp, shouldn't that program have at least a portion of MT attribution on the same opp? I have a program where it doesn't and trying to figure out why.

Thanks.

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Level 10 - Champion Alumni

Re: FT vs. MT attribution

This is all well documented in the RCE/RCA docs.

If you run a report with FT, then yes, that First Program gets all the credit.

If you run an MT report, then the credit is equally granted to all programs where there is success.

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Anonymous
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Re: FT vs. MT attribution

Thanks. What about for Pipeline Created? I have a program with attribution for (FT) Pipeline Created, but has $0 for (MT) Pipeline Created on an oppty. If the programs has FT attribution, shouldn't it also pull for an MT report? Thanks for your help.

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Level 10 - Champion Alumni

Re: FT vs. MT attribution

hmm...check the docs?

Check your timeframe.

Check your Contact Role or Implicit attribution rule.

It may have to do with when the Success occurred on the timeline.