FT/LT/MT Cookie Scripts

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FT/LT/MT Cookie Scripts

Dan Stevens​ I've tried (and getting close) ti reverse engineering your UTM/Lead Source acquisition program/fields etc, combined with other posts and related conversations in the community to create my own UTM/lead source master program in Marketo to capture FT UTMs and LT UTMs, plus referrer data and feed this into Marketo on form submit, stamping the FT if empty, MT historys etc.

I am so close to having a complete understanding, but I am stuck on the website/JS side of things.

I get how it's meant to work with scripts like Yanir's (FT/LT UTM cookie script (Shoutout to Yanir!) - Q&A pretty please ) but I am unable to see how this is working on your website.

I've been trying to test on your website.

When I hit the avanade website with zero pre-existing cookies with the following parameters (e.g. avanade.com/en-au/technologies/data-analytics?utm_campaign=test&utm_medium=test&utm_source=test&utm_content=test&utm_term=test), or with an existing UTM stamped link  (https://www.avanade.com/en-au/industry/banking/digital-disruption-report?utm_campaign=banking+report...) and then click to your contact page, on inspecting the cookies, I can't see where you are capturing the UTM's and passing them into fields for your last touch UTM capture and lead source attribution logic.

Your website also does some funky rewriting which stores the "ref" variable and passing it around as a URL parameter.

What am I missing here? I was quite sure you were capturing the UTM and referrer data into cookies for last touch reporting, and submitting it into Marketo forms, to feed it into your own lead source attribution logic, but can't find it in your javascript anywhere, nor see it on your forms?

Thanks in advance.

Sean

10 REPLIES 10
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Level 10 - Champion Alumni

Re: FT/LT/MT Cookie Scripts

Sean, we don't use js to keep those values persistent during the current session.  Right now, we're just capturing those values on the initial landing page containing the form.  Once we start using UTMs across all of our channels, we will use a more advanced method. 

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Re: FT/LT/MT Cookie Scripts

As always Dan, thanks for being awesome at responding.

You must be missing out on all the goodness of seeing organic, social

referral and direct lead source values by not having it setup this way

though.

On another note I took a look at the data demand base was filling in on my

session... Dam it was impressive!

Cheers,

Sean

On Mon., 1 Oct. 2018, 9:59 pm Dan Stevens, <marketingnation@marketo.com>

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Level 10 - Champion Alumni

Re: FT/LT/MT Cookie Scripts

We’re already addressing by integrating Bizible into our environment. Btw, Bizible doesn’t even rely on UTMs (but we’ll continie to use for our GA reporting).

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Re: FT/LT/MT Cookie Scripts

Hi Dan,

Without any form of URL parameters, how does Bizzible do beyond identifying the referrer ?

-Greg

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Level 10 - Champion Alumni

Re: FT/LT/MT Cookie Scripts

Greg - their tracking script takes care of some of this.  But you're right - you will loose a level of insight/attribution if you're at least not using source, medium and campaign (which we are).  I do know, however, they are able to capturer "referrer" without UTMs.  We're still in the infancy with Bizible - maybe Justin Norris​ can chime in with more info.

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Level 10 - Community Moderator

Re: FT/LT/MT Cookie Scripts

They can only capture what the referring site agrees to send. If the referring site suppresses the referrer entirely, they'll have nothing to go on.

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Level 8 - Champion Alumni

Re: FT/LT/MT Cookie Scripts

Dan StevensGrégoire Michel

Bizible does leverage UTMs and it will also capture the referrer, if its available.

When a person visits a site that has the Bizible script running on it, Bizible logs data on the web session into its own cloud and then, after a form has been submitted, it checks the connected CRM for a record matching that email address. When it finds a match, the data points for the session are pushed into a custom touchpoint object linked to that record, and the UTM values are pushed into system-managed fields on the touchpoint.

You can configure a set of cascading rules in the Bizible interface using both UTMs and referrer strings to bucket these touchpoints into channels and sub-channels. Bizible is smart enough to detect some common channels (like organic search) automatically through pre-configured rules or through its integrations with services like Adwords.

The nice part of these cascading rules is that they can be modified and the data re-processed if needed - so for example if you make a typo in a UTM value, you can add the exception into your rules so that the touchpoints are categorized correctly.

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Level 10 - Champion Alumni

Re: FT/LT/MT Cookie Scripts

Thanks for clarifying, Justin. We were given some incorrect information during our last demo of Bizible.

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Re: FT/LT/MT Cookie Scripts

Thx Justin.